Mr E. Hearn could sell these mugs a melted ice cream on a boiling day that fell into a dog turd and they would be still queuing up to buy. Has the feel of a Colchester United v Crawley Town match and should be nowhere near Box Office. Sadly Egg Man and dance partner are going to make millions.
If Colchester v Crawley charged extortionate prices and put the match on PPV and could still generate £20m worth of revenue then that would justify it too, demand and supply. I'm not disagreeing that the fight is worth little other than to the 2 fighters and their teams.