Price is obviously technically the superior fighter, but his inability to take a punch would prevent me from putting too much money on him, and it's also what makes this a pretty interesting fight. Price should blast him out, but there's certainly a chance that Jess hangs around long enough to find Price's chin. If I had to choose though, I'd go Price TKO 4. Kind of strange to think that when Fury and Price were coming up, I actually saw Price as easily being the better prospect of the two. Price looked like he might have been a force in the HW division, and Fury looked maybe a little above average. This of course was before Price's brittle chin was exposed. I was about as wrong as could be on both Fury & Price.
I think that we would be more than justified in making Willard the favorite. Even if he was as clueless as his detractors say, he was that unicorn, that is a superheavyweight with power chin and endurance. That is going to be enough to get past Price.