$74.99 for the Wilder-Helenius fight...

If Sanchez was facing a decent opponent, a top 25 heavyweight, it might be worth it.

But both heavyweight fights are mismatches.

I can understand Wilder fighting Helenius since he's coming off two losses, but the event really isn't PPV worthy.

 

Pay that much? So you buy Wilder fights even though you spend all your time insulting him?

How many hundreds of dollars have you spent on Wilder fights?

 

That will equate to $25/round. The math is not good.

 

It’s actually pretty basic economics.

Some products you’re going to sell, say, 100,000 units whether you price it at $50 or $75 or $100 — the people who are interested/want it are going to buy it as long as it’s in some range of affordable — so you go for the higher price point.

I’m sure their model tells them that cutting the price by a third or a half won’t sell enough more PPV buys to make up the difference.

There are other products that price point makes a difference — if two gas stations are across the street from each other and one’s a quarter cheaper per gallon, that gas station is going to get a lot more (maybe all) the business. But that’s a commodity that people have to buy so they’re going to go for the cheapest possible in their shopping zone (and if they find it even cheaper across town, say near where they work, they’ll start filling up there).

I think whatever audience there is for Wilder-Helenius (let’s say it’s around 100K buys) is pretty much going to buy it. If you raise it out of their range (say to $200) then you’ll lose almost all the business, not just half. It’s not a sliding scale. But if you drop it to $50 you’re not going to double the audience.

 

It depends on the product.

The New York Times charges $12 now for its Sunday edition. There are a certain number of people across the U.S. who would probably buy it if it were $15 (and maybe one day $20) but not a significant amount of people who choose not to buy it at $12 but would at $8 or $9. It’s a niche audience that really wants that product and will pay a premium to get it … it’s not one that a lot of people make a choice whether to get based on a few dollars.

The people who make the price point decisions on PPVs have a lot of data. At $49.99, the audience for Wilder-Helenius doesn’t grow dramatically.

Most everything you buy at Wal-Mart is a common consumer item. People are going to buy groceries, they need bedsheets and clothing and every so often a new vacuum or TV or whatever. Wal-Mart buys in huge bulk from manufacturers (bigger than other outlets can compete with) and thus gets a discounted cost and sells those things for less. And it caters to people in the lower middle-class and below income-wise so thus attracts a lot of people on tight budgets.

Totally different markets.

 

The only ppv fights he's had were against Fury, every other one was free to air.

Those have a total cost of about £75 give or take, so I don't think it's possible to have spent hundreds on Wilder.

 

Its an insult to fans to make it PPV at all. BUT The casuals will STILL buy it regardless

 

No it isn’t. Dirrell is 37 and is gonna be 38 by fight night

 

Everyone does. The same way we all slow down to look at any train wreck. Thats why they call it a guilty pleasure, because no one wants to admit they do it, let alone pay for it.

 

He is explaining the economic principle of elastic and inelastic demand

Elastic means that demand means that a change in price either higher or lower will lead to a change in demand

Inelastic demand means that a change in price will not have a huge change on demand.

Basically their is only so many toothless hillbillys and simpletons who will would actually buy the Wilder fight. If you drop the price to 30 dollars, yours not going to get another 100k buys because there isn't anyone who gives a **** about wilder .

Its best to extract as much cash as possible from Wilders simpleton fanbase and keep the price ridiculously high.