Did Hennessy not used to promote shows on the bbc? About 8 years ago when I first got into boxing I used to watch Howard Eastman, Froch and David Haye on the BBC. I was only 13 at the time so can't remember that clearly but those are my first boxing memories.
Fighting live at 2am made Calzaghe a star. If Mick had Froch on ITV instead of giving them a repeat at the last minute ITV would have given it a build up.