Basing what on? The £15? People are seasoned to paying that amount. If people are prepared to sign up with PT, pay, say £10, stay up all night to watch a mediocre fight with a decent undercard I dont think the extra fiver is gonna stop people when they've paid the exact same amount previously. If you're saying it should be free to air to people who have signed up to Primetime I would agree with you wholeheartedly. But if they're charging, £15 is the way I would go too.
Ah, I get you. I just wonder whether reducing the price would encourage people who aren't already conditioned?
I'd say no, you wouldn't get an extra 50% of people willing to stay up into the middle of the night to pay for it. Once you've made that time investment an extra £5 that you are used to paying isn't a huge factor.
I don't reckon it would to be honest, unless it was to the £2 registration fee. Be nice to think it would though. I've seen it with football, rugby, everything tbh, people say about reducing tickets but it very rarely works. If PT reduced it to a fiver they'd need to pick up three times as many buys just to break even. I don't see it.
Now to counter the argument that if people are going to stay to watch it, a tenner isn’t going to make any difference.. You can buy PPVs for some time after the event so there are people out there who don't need to see it live. There could be a lot of people who would DVR it so they can watch it at a time that suits them…especially for a measly fiver. I also don’t agree the business model is set. It’s set for SKY but not for Primetime. There has been PPVs involving European fighters that were a price much lower. Sure the card wasn’t what GBP are putting on but it was live on a Sat night.
I agree. My body doesn't let me stay up like it used to so 90% of the time I'm recording and watching in the morning. For a fiver yes but for 15, on ya bike. Unless the PPV was genuinely worth it.