He's gonna talk **** until he gets dunked. You will pay money to see it. Broner is gonna be a huge star because he's a matador like Floyd but actually gets gored once in a while.
People would pay $$$ to see him face a big puncher. Broner vs. Lucas/Ruslan could be PPV people want to see him knocked so bad.
Those who hate him keep him relevant. They bring him up all the time in conversations when he was previously not being discussed.