AJ staying with Sky Sports?

Discussion in 'British Boxing Forum' started by Punchdrunk1, Dec 9, 2021.


  1. Punchdrunk1

    Punchdrunk1 Well-Known Member Full Member

    2,297
    3,767
    Mar 2, 2019
    I was watching a recent interview with Adam Smith on YouTube and he mentioned AJ was staying with Sky.

    I don't know if it was a slip up or was talking about the past.

    Does anyone know if AJ is staying at sky or going to DAZN as expected?
     
  2. Scissors

    Scissors Posts are sponsored by Matchroom Full Member

    9,364
    14,007
    Feb 11, 2018
    I think the expected was to stay with Sky. Would have had to be something massive for him to go to DAZN. PPV, etc.
     
    Oneirokritis, DramaShow and Holler like this.
  3. unfriendlyorchid

    unfriendlyorchid Probably moaning about Sky Sports Full Member

    920
    1,196
    Jul 20, 2021
    Got a link? All the videos I've seen of him recently he's said exactly the same thing, "AJ is loyal, he's been good for us, we've been good for him, we expect him to stay".

    FWIW, I can't see AJ staying with Sky. It doesn't seem to make sense after signing his "lifetime" Matchroom deal pre-Usyk, which means he can't headline a Boxxer / Top Rank card.

    There's little to no incentive for Matchroom to put their top fighters on a Sky Box Office undercard rather than with their strategic broadcast partner DAZN.

    Have to see what happens anyway, likely nothing will be announced until there's more detail on his next fight.
     
  4. mark ant

    mark ant Canelo was never athletic Full Member

    36,654
    16,562
    May 4, 2017
    Who cares? he needs that Usyk rematch and it`s a hill too high to climb for him.
     
  5. velagod

    velagod Boxing Addict Full Member

    3,002
    3,859
    Oct 20, 2012
    Well I thought it was very interesting that Clarke signed with Aj’s management company but signed with sky’s boxxer as a promotional outfit.
     
  6. PatCash

    PatCash Member Full Member

    220
    222
    Aug 9, 2019
    Joshua needs the football casuals and Sky Sports exposure it would take a massive lump sum for him to commit to Dazn before trying to sort PPV etc
     
    destruction and Brixton Bomber like this.
  7. ButeTheBeast

    ButeTheBeast Well-Known Member Full Member

    2,862
    1,544
    May 27, 2012
    DAZN are finished. Hearn and Matchroom are done.
     
  8. Astro

    Astro Well-Known Member Full Member

    2,995
    4,031
    Sep 29, 2021
    Adam Smith has not stated that AJ will stay with Sky. He has said he hopes he stays. There is a big difference. The jury is still out on what's going on but it's going to be incredibly exciting. If AJ chooses Sky, he also sends a signal that he does not believe in DAZN's project.
     
    Accurate, velagod and Jurgen like this.
  9. Astro

    Astro Well-Known Member Full Member

    2,995
    4,031
    Sep 29, 2021
    That's a really good point !
     
    velagod likes this.
  10. I Shot JR

    I Shot JR Boxing Junkie Full Member

    10,621
    1,765
    Feb 17, 2012
    The direction of travel would suggest Joshua re signs with Sky- they have an established platform and a PPV option. DAZN at the moment have neither.
     
  11. unfriendlyorchid

    unfriendlyorchid Probably moaning about Sky Sports Full Member

    920
    1,196
    Jul 20, 2021
    Called it…

     
  12. Astro

    Astro Well-Known Member Full Member

    2,995
    4,031
    Sep 29, 2021
    I just think DAZN is ready with a financial offer that AJ will have a really hard time saying no to. Wouldn't Eddie Hearn recommend AJ to be on DAZN's platform ?

    If DAZN does not get the right to AJ's future fights then it is difficult to see the platform being a "big boxing player" in the UK.
     
    Jurgen likes this.
  13. Glenn McKrory

    Glenn McKrory M&S luxury pudding Full Member

    479
    1,051
    Jul 26, 2018
    He should be fighting on channel 5 and work his way up to a title fight.
     
    Accurate, Jurgen and Brixton Bomber like this.
  14. im sparticus

    im sparticus There Ye Go. Full Member

    5,716
    3,718
    May 16, 2010
    The "life long" promotional deal penned between A.J & MR tends to lend itself to AJ moving to DAZN now. I'm sure Eddie & DAZN are hoping that when he fights on DAZN he will be bringing revenue through ppv. Now how they set that ppv up will be a strategical route that DAZN will feel can bring in subscribers too.
    What will also have to be factored in is what if AJ loses again to Usyk.
    Tough times for Eddie & DAZN. If A.J loses again it could be a serious nail in their coffin.
     
  15. Jurgen

    Jurgen Pay Per Pudding Advisor banned Full Member

    13,211
    19,139
    Sep 30, 2016
    Game has changed so many times since Earn left Sky but not for the better.

    'Wait until you see our December Xmas Cracker Card' - we now have 2 cards and neither are going to see a rush of new subs.

    The collapse of the BT Sports deal is a huge blow and the public have already seen through Earn's spin.

    He had a good run on Sky but this DAZN UK delayed broadcast streaming platform is not taking off at all.

    This time next year, it will be game over unless he actually shows 2-3 great UK cards per month for £7.99 without PPV for existing subscribers.

    Cannot see it myself and the spin can only paper over the cracks for a limited time - that time must be coming to an end soon.