WBN can confirm that Usyk vs Joshua 2 can boast sales of 1.249 million despite the elevated cost. It’s almost certain now that Fury vs Joshua will be sold for between £29.95 and £34.95." The first fight did 1.232 million PPV buys. Joshua is in 6 of the top 7 PPVs solved in the UK. Just a comparison, Fury vs Whyte flopped big time. They flopped so bad, they didn't even dare to announce the numbers. They predicted more than 500k PPV buys on ESPN and 1.5m. on the UK, yet they did 40k on ESPN and didn't even announce the PPV numbers for the UK. Fury name is nowhere to be found in the top 10 UK sales. Not a single one. As much as people like to deny it, Joshua is still the biggest star in the UK. If the Fury fight doesn't happen, Joshua can rebuild and re-emerge himself as the king of the Heavyweight division when Fury and Usyk retire.