His skills are the primary factor, but the villain act I suppose brings in some extras. I wonder what percentage want to see him fight alone, and how many are drawn in by what he does/says.
Floyd knows what he needs to do to make money and get PPVs. Floyds PPV numbers are irrefutable. Say what you want about his opponent but they won't make those PPV numbers without him. Gatti, Judah and Baldo are not PPV fighters and Floyd made more than 300,000 buys with them. DLH is huge but he was his biggest with Floyd. Ricky is huge but he is at his biggest with Floyd. Floyd plays the bad guy against people he needs to i.e. Hatton, DLH and Gatti. He won't win their fans, nor the pundits. Against Judah, he played the good guy and it worked. Mama didn't raise no fool.
You have proven yourself wrong.:rofl Floyd is the most hated fighter or ****ing sports figure I can think of. He even got TO beat. WOW.
Floyd is only being Floyd and wheather you like him or not you want to see him fight and that's the most important thing.