I just read an article with the same title and Pacquiao is cited as an example. "Manny Pacquiao has been in 19 pay-per-view fights for HBO, attracting nearly 13 million buys and north of $700 million in revenue" That's an average of about 684,000 PPV buys per fight and about $37 million in revenue per fight (though I doubt if Pacquiao really has a total of 19 PPV fights. I think it's only 17 or 18 ). Now back to the question, at this age of high speed internet, live streaming (legal and illegal) and digital signal, are pay-per-view fights still sustainable? Vote in the poll.
If PPVs will be exclusive only to special fights, super fights then I think it will continue to get a lot of money.
For me, there's two conditions: 1) make it a worthy match up with a damn good undercard 2) don't have too many PPVs too close together.
I think promoters and tv networks are comfortable with the money ppv brings. I think it would be a lot more if they were to broadcast on regular tv. It would open up viewing opportunity to a lot more viewers. Maybe they would take a hit when it starts because they would have to build a audience. But once viewers become familiar with fighters & tv times, It can get big.
If they can keep the pricing reasonable enough then I think it can sustain. Is $85 US dollars for a true super fight reasonable enough?
I've seen guys here willing to fork $100 for Mayweather-Pacquiao (Mayweather-Maidana 2 was priced @ $75).
In its current form it's highly doubtful. The format is kept alive for a part by fans that see it as some kinda statussymbol to be able to put up the money for some highly overpriced mismatch. For superfights to be charged an additional $20 to $30, I'm fine with it. But asking $75 for a fight in wich we're looking at a guy that should actually fight someone else (better) instead is just robbery, and more and more people start to feel that way.
I think people are getting fed-up about paying 80 bucks for fights that should be for free on premium channels. If the promoters keep pushing garbage products on ppv, eventually they will become unsustainable.
Mayweather and Pacquiao are boxing's top PPV attractions. Their respective most recent PPV fights were: Mayweather-Maidana 2 priced @ $75 Pacquiao-Bradley 2 priced @ $70 Did you feel being robbed by these 2 PPV fights?
I didn't feel robbed because I didn't purchase them. The most anticipated fight so far this year for me was Kovalev v Hopkins and that wasn't ppv and shouldn't have been. PPV should be reserved for so-called "superfights" like Pac v Mayweather.
I didn't pay for the Mayweather-Maidana 2 fight so no. But I paid for Pacquiao-Bradley 2 and I felt somewhat robbed. Not too bad though.