Are Sky Prisoners of their own PPV Policy?

Well, this very noble non-PPV stance was all very well after toe-gate and Audley's pitiful capitulation against Haye. There was outrage from PPV punters who felt they were ripped off. But, the worst sin of all was the **** poor under cards for both and the lack of live action for our £15. Instead, Smith went for presentation and we got those awful big touchscreens that I wanted to come loose and fall onto the assembled team of pundits.

To be fair to Sky they tried to make amends and vetoed Khan-McCloskey PPV due to the rubbish under card. But, they watched in horror as Khan jumped to Primetime who made a bundle from Khan-McCloskey PPV. As Khan's star continued to rise and the Floyd Mayweather fight started to get mooted, they reacted by handing Khan a lucrative short term deal. But, that has been derailed since Khan's unexpected loss to Peterson.

Now, it appears Haye will come back and face Vitali in a mega fight. This fight will sell big numbers and after all of Sky's sharp criticism of Haye and toe gate, and the relentless moralising over the Haye-Chisora incident, they face the prospect of seeing a big PPV slipping through their fingers.

So, pending the penalties that arise from the BBBoC, there is the possibility of Haye-Vitali and even Vlad-Chisora - ending up on either Primetime or Boxnation. The Haye-Vitali fight alone is worth millions to whatever channel snaps it up and the Vlad-Chisora fight would be a massive shot in the arm for Boxnation.

Sky know this full well and hence we have non-stop propaganda about how deplorable the Chisora incident was and cheerleading for stealth action from the Board - not for the sake of British boxing, but for their own agenda. Will Sky eat crow and roll the red carpet to Haye and once again take their place on the PPV gravy train?

 

It was widely reported after their last PPV that they would be moving away from PPVs indefinitely.

There are two clear reasons for them to be interested in the Haye-Vitali fight:

1. £££
2. A defensive strategy to prevent other channels receiving a much needed boost from PPV sales.

 

Who said it was more important than that? Lucrative PPVs have always been a part of Sky's business model.

 

He doesnt deserve a fight with Vitali either, he should have one or two fights then Vitali, but the boxing business isnt about what anyone deserves....