People lose no big deal. The environment was set by one man because HIS desire was to always win. He tricked everyone into believing that people who lose are lesser but that's not true for everyone. The entire combat sports field has been brainwashed by TBE. UFC was pushing that for Cain, Ronda, GSP and Jones. Well Cain loss and keeps getting hurt, GSP wanted his money, Jon has issues but keeps winning but is never Marquee, and Ronda got destroyed. It has to stop in boxing all together.