I don't think the ****y bad boy act works in this country as well as it does in the u.s. I can recall maybe only naz hamed and possibly eubank who was more bizarre than bad guy to be fair but people ended up taking to him anyway. It's usually young black londoners who take this approach i find who are heavily inspired by the whole mtv slick/rapper/baggy trousered/mayweather thing but it just doesn't go down as well here. Degale tried it when he first turned pro and someone obviously had a word with him as it was pissing everyone off and having a negative effect on his career and soon after the groves loss he had to take a much more humble approach. Despite that the british public never really took to him. O'hara davies is another example. Released from his contract and forced to make numerous apologies. If you're going to do it you need to be 1) exceptionally good. 2) funny/a good talker/charismatic (tyson fury for example£ 3)original and different (hamed eubank). Original is deffo not what most of these fellas are.