[ame]http://www.youtube.com/watch?v=S42sl-M-AEA[/ame] Bob Arum talks about the Fox deal the UFC has and from what I got, it seems in his opinion it has not done anything of significance for them. I realy dont know where he has gotten the cross over figure of 8% (mma/boxing audience) or where he is getting the PPV revenue numbers but its interesting to see how a promoter like him would maneuver a deal like that if he was in control.
