Boxing and Technology

You got it Ali!

Quick update from the team: We do not have enough survey results to fully develop the product. Professors require us to have 120 online surveys completed and we're not quite there yet. I hate to ask for any more help than you've already given, because you've all been fantastic, but if you could spread the survey to boxers you know, that would greatly appreciated.

I'm currently in a team meeting and we've definitely made too many assumptions about how competitive boxers would receive our product. =\ But your comments have convinced us that those who box for fitness would be much more interested in purchasing such a glove.

 

That's absolutely a great point. I don't think the product could ever be marketed by itself or ever replaced by a really good trainer. However, it could truly supplement the experience of a good trainer and really enforce what you're learning.

Update! Just had a marketing workshop today where we presented what survey results we had. Out of 110 surveys, only about 25 were in our target market of adults ages 25-44. Only 12 females took the survey. =[

The results yielded the highest purchase intent at a given price of $90 or less. I admit this is rather surprising. If I understand it correctly, a fairly quality glove is around $50-$90. I thought the included technology would surely put our product value above others (if it functions as promised).

I know that most of those in the thread have taken the survey, so is there a particular response anyone has for that?

 

Hello again!

Is anyone interested in participating in one of our online focus groups? It would only take 30 minutes of your time to talk to my team about your boxing habits and thoughts about our product (whether or not you like it, how you would change it, etc).
Our WebEx session will be this Sunday Nov. 13th from 2-2:30pm EST. Please email me at

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OR reply to the thread if you're interested.

We hope you'll join our discussion!

Quick update: we've run some numbers for our business plan (for the fictional product) and it's profitable!! This is very exciting.

 

Hi! We ended up getting 389 surveys, but not all of them were useable. It was more than sufficient. =]

Now the emphasis is getting the focus group done!

 

I *think* Title gloves came out with some sort of glove that uses air technology (patent pending?). However, if I had to hazard a guess, inflated gloves would be highly dangerous. Law of physics - when something is compressed and doesn't have anywhere to go, it will create pressure. Things under pressure like to release that tension by exploding/popping/etc. Within a boxing glove, there's the possibility of an air leak (leading to a useless deflated glove) or an explosive pop that would break the barrier between the boxer's hand and target. I'm just not sure I would trust that...

Attention East Side Boxing, my team and I have concluded our project. No more surveys or focus groups will be collected or conducted. We sincerely thank you for all your insight, questions, and discussion. It was a really good experience to design such a product and talk to would-be customers. Also, based on the financials we did, this isn't such a bad investment. I hope to see technology-integrated boxing (or MMA) gloves in the near future.