Don't suppose we have any business students/ graduates here do we? Looking to do boxing as a business for my final year in dissertation, and was thinking about angles. Best one I can come up with at the moment is Boxing v UFC (the marketing side of it) But one of the things I really need is current academic literature (to do my literature review) I've looked around, and am struggling to find anything. If anybody could point me in the direction of some theoretical studies on boxing, UFC, etc, It would really be appreciated. I know it's an odd request, but ya know, you don't ask, you dont get. Cheers all
IMO it's way to narrow a subject matter to do a dissertation! Better off the marketing strategies of sporting events
