Western sports that claim a strong following in China like snooker and basketball aren't pulling numbers close to this. Snooker finals have pulled around 110 million while a major basketball match between China and the US pulled 187 million. Boxing is also the top sport story on most Chinese websites. An audience of about 300 million people in China watched television coverage of his fight in Macau. Now promoter Bob Arum feels China is the future of boxing. He says Manny Pacquiao wants his next fight to be in Macau. http://www.supersport.com/boxing/international/news/130407/Zou_got_R27_million_for_4round_debut
Hopefully it will be good for boxing but they are going to lose a **** load of money on Pacquiao PPVs
Gotta respect Bob Arums ambition. I think i like him more than Schaefer. At least Bob actually knows boxing. This guy knows how to promote. Hes been doing it since richard and oscar were still in their diapers.
Absolutely nothing to with Bob. Zou was already a huge amateur star. He has fought on TV many times so ratings like this probably aren't that unusual for him. We just haven't heard about them because no one in the west cared before. Bob had nothing to do with turning him into a name he just happened to be the promoter Zou chose.
That's like if the entire US, aside from some 13 million babies and toddlers, had watched the fight. Everybody I know in the US my age would have watched the fight. Awesome.
It has everything to do with Bob Arum. The only other promoter who could have made a pro debut so successful is Golden Boy and they already have their hands full. Tapping into the chinese market takes a lot of ambition and a powerhouse like Top Rank
Not in terms of percentage. But in terms of raw numbers, it's incredible. And the money doesn't decrease because of the pool it's drawn from either, good market to enter.
Yesterday’s highest audience was the weightlifting gold medal for China aired right in prime time at 8 p.m. on CCTV 1 with over 271 million viewers watching China win its 6th Gold medal live. http://www.marketresearchworld.net/content/view/2207/77/ I'm not sure what time boxing was on but I'd assume late evening as it normally is and on CCTV5.