Several million people watched Fury beat Chisora when they fought a few years ago, yet a few fights after that, Fury was fighting in a barn in Somerset despite him being a charismatic, undefeated rising heavyweight. TV ratings are great but there's not enough money in those numbers alone for the TV companies to make money, which is why Channel 5 show a couple of fights a year and both ITV and the BBC have dropped boxing. It's all about money. If boxing is profitable, TV companies will show it and the only way for boxing to be profitable right now is through Sky Box Office. Because Sky can make millions from boxing - and a fight like Hatton/Mayweather made Sky a massive amount - they're doing to do their all to make sure that the sport is covered in the mainstream. The bigger individual events like Froch/Kessler are, the better it is for the sport as a whole because the Sky hype for one fight has a knock on effect onto the rest of the industry.
Oh my... How do you find the strength to keep writing this stuff? It makes no economic sense whatsoever.
Ultimately, this. Froch-Kessler isn't a PPV worthy event in the way Hatton-May and Hatton-Pac were. Neither fighter are superstars to merit such a status.
I'm more interested in the need to curb the greed and excess in boxing than paying more. Huge amounts of money going to the sanctioning bodies and mere ring announcers that get flown in and paid £20,000. An utter **** take. If boxers want more money how about the novel idea of actually fighting more than twice a year?...and raising their profile in the process.
I agree. I think it was for the Wlad fight the other week and they had Bruce Buffer as the MC. That's fine, but they felt the need to have another announcer there just to introduce Buffer.