One caveat: Ward vs. Dawson was aired opposite big time college football, Broner was not. Overall, I think Broner's personality will help him capture a huge hater audience and increase his overall drawing power, but comparing the two broadcasts is difficult.
Ward has more than 100k followers on twitter than Broner, also he has more facebook likes. At this point Ward is more recognizable.
Of which I am. Mayweather is the epitome of skill and technique and intelligence. Yet I don't find him boring. Ward is plain stifling and go damn awful to watch regardless of his skill
By a lot? You obviously hate this man for some reason. Which one of your favorite fighters did he beat?