According to Bad Left Hook, this could potentially be a boost to both fighters, and even if one loses.
Like i said before, HBO needs to start getting these cheap, but good fights. Keep a busy schedule. Give subscribers something to watch. For a while now, all they did were PPVs and occasional decent shows.
Good news, It's actually a good fight. It will be interesting to see how Burnett deals with Zhakiyanov's pressure.