It doesnt even apply in that sense. The NBA League is worth infinitely more than the UFC. Additionally the business model's are entirely different. Of course the UFC looks after its own economic interests but it has always done that since the Ferrita's took over. The reason why the UFC can get away with it is because they're the largest org in MMA. When PRIDE was around they sent Liddell to the GP and were more than willing to do so. Chuck got his ass handed to him. This isnt a risk that Dana is willing to take anymore. The UFC isnt willing to cooperate with other orgs because it simply doesnt have to nor wants to. Big fish big pond.