Can someone explain this fascination with “daring to be great”?

Probably the same people who started A-side.

 

It's the kind of crap that a marketing or a spin doctor would come up with. It's the kind of thing a politician would say.
i.e. bollocks.

 

Uh, you already know what it is!

 

I take my hat off to him.

 

If you can't win the fight, spin a narrative where you still get a participation award.
Therein lies the 'dared to be great' angle.

 

Of recent vintage, the first I remember is Mikey Garcia when he explained why he was going up in weight to take on Errol Spence.

 

Uh, my thing is this.... smart investments!

 

At the start of it too!

 

before that it was Khan vs Canelo.

I think it’s best used in those instances
Mikey Garcia vs Spence
Khan vs Canelo
Kell Brook vs GGG
Paquiao vs de la hoya
Canelo vs Bivol
Roy Jones vs John Ruiz
those Moments that make you wonder
What the challengers are thinking?

I think it’s become a Big thing because today’s era is super soft.

Champions are barley fighting each other in their own weight classes.
So when you see a Canelo type move up in weight & clean out a division of it’s champions in 1 year then boldly claim that his mission is to do it in the next weight class up the following year 4 divisions from where he started … well, it’s kind of a big deal.

if boxing wasn’t in such a sad state in the light weight & welterweight divisions especially, it wouldn’t be such a big deal …
“Daring to be Great”

 

It was original invented to discredit Golovkin for not moving up from 160 to lose, even though he's barely bigger than Kell Brook.