Canelo agreed to multi-year deal with everlast...

Discussion in 'World Boxing Forum' started by icha, Feb 7, 2014.


  1. icha

    icha Active Member Full Member

    764
    0
    Apr 26, 2013
    Mexican boxer Saul ‘Canelo’ Alvarez has signed a global endorsement contract with equipment brand Everlast.

    The former WBA and WBC light middleweight champion, ranked 32nd in SportsPro’s 2013 list of the world’s most marketable athletes, has agreed a multi-year deal to wear the brand’s gloves in fights and train with its equipment.

    Everlast, which recently constructed Alvarez’s personal gym in Southern California, will also use the 23-year-old in its global consumer and retail marketing initiatives.
     
  2. buckdacious

    buckdacious Sin~City punks!!! Full Member

    26,774
    8
    Jul 25, 2008
    Good for him! Hes gonna be one of the future ATG's in my eyes. and at only 23 will be keeping boxing up and running for a long time, might as well take some govles with ya
     
  3. bballchump11

    bballchump11 2011 Poster of the Year Full Member

    63,174
    23
    Oct 27, 2010
  4. Regenerator

    Regenerator Member Full Member

    178
    0
    Mar 4, 2013
    What happen to Under Armor?
     
  5. Kush

    Kush Obsessed with Boxing Full Member

    27,095
    980
    Dec 16, 2007
    He should've held out until MJ called
     
  6. R6_Ninja

    R6_Ninja Member Full Member

    452
    23
    Jul 11, 2012
    They don't make gloves/boxing equipment

    He's probably signed to a clothing deal with UA and a gloves, pads, boots etc deal with Everlast
     
  7. ElCyclon

    ElCyclon Obsessed with Boxing Full Member

    22,101
    13,348
    Dec 2, 2012
    That is pretty impressive, he is right behind Pac (#31) on the most marketable athletes list

    The only 2 boxers on the list.

    Props!
     
  8. R6_Ninja

    R6_Ninja Member Full Member

    452
    23
    Jul 11, 2012
    What?

    Mayweather isn't on the list?
     
  9. ElCyclon

    ElCyclon Obsessed with Boxing Full Member

    22,101
    13,348
    Dec 2, 2012
    NO (took a quick peek and didn't see him on the list).
    :conf
     
  10. YCGS

    YCGS Boxing Addict Full Member

    7,067
    1,271
    Sep 13, 2013
    Haha. Solid burn
     
  11. ElCyclon

    ElCyclon Obsessed with Boxing Full Member

    22,101
    13,348
    Dec 2, 2012
    Canelo should surpass Pac by the same time next year!
     
  12. Golden Boy 360

    Golden Boy 360 Boxing's Biggest Cash Cow Full Member

    11,452
    11
    Mar 14, 2009
    what did he wear before?
     
  13. icha

    icha Active Member Full Member

    764
    0
    Apr 26, 2013
    reyes gloves...
     
  14. The Devil

    The Devil Well-Known Member Full Member

    2,418
    138
    Jan 31, 2014
    Mayweather (in)famously doesn't have any personal endorsements. Is it really any wonder though? I mean, who wants a woman beating, child grooming, conman to endorse their products?
     
  15. Golden Boy 360

    Golden Boy 360 Boxing's Biggest Cash Cow Full Member

    11,452
    11
    Mar 14, 2009
    well im watching his fight against lopez and he has grants on

    he also wore grant against mayweather and mosley