Mexican boxer Saul Canelo Alvarez has signed a global endorsement contract with equipment brand Everlast. The former WBA and WBC light middleweight champion, ranked 32nd in SportsPros 2013 list of the worlds most marketable athletes, has agreed a multi-year deal to wear the brands gloves in fights and train with its equipment. Everlast, which recently constructed Alvarezs personal gym in Southern California, will also use the 23-year-old in its global consumer and retail marketing initiatives.
Good for him! Hes gonna be one of the future ATG's in my eyes. and at only 23 will be keeping boxing up and running for a long time, might as well take some govles with ya
They don't make gloves/boxing equipment He's probably signed to a clothing deal with UA and a gloves, pads, boots etc deal with Everlast
That is pretty impressive, he is right behind Pac (#31) on the most marketable athletes list The only 2 boxers on the list. Props!
Mayweather (in)famously doesn't have any personal endorsements. Is it really any wonder though? I mean, who wants a woman beating, child grooming, conman to endorse their products?
well im watching his fight against lopez and he has grants on he also wore grant against mayweather and mosley