I love Froch's attitude inside the ring, but he really needs to show some humility to win the public and a wider audience. He comes across as a cocky know it all and whilst that no doubt help his own self confidence and belief, he alienates the average punter / member of the public. However, at least he is as honest as the day is long when it comes to the fight inside the ring. He just could do with learning how to win the fight outside the ring too, but he seems incapable unfortunately.