He'll have his soul and more money when it's all over. Froch's in the waning days of his career. Ward's just getting started. By the time Dre retires he'll have doubled Froch in career earnings.
Back when he was fighting on primetime his PPVs were about £8 and not many people bought it. As soon as he moved over to sky sports for the Johnson fight, his popularity has rocketed. Of all the british fighters, Froch is the certainly the best to watch and support.
Only reason Froch is even a big draw is biggest British boxing has no elite level fighters and he is by far their best fighter. He has all the backing of the UK. Ward doesnt have all of America behind him because there is so many elite fighters , and also America tends to not back fighters on nationality like other countries.