Benn-Eubank 1 was a good 50-50 domestic fight which became an event because there were only 4 channels, ITV made a good show of boxing at the time, and it was on an otherwise quiet Sunday night. Benn-Eubank 2 was a casual-fest swept along by ITV's blanket coverage of the event, getting the most out of their rights fee. People I know who would claim that "they didn't even know it was boxing season" (paraphrased from an episode of Frasier) were glued to it and haven't watched a fight since. Hardcore fans knew it wasn't the mega fight they were making out - there were better super-middles elsewhere, it was never going to live up to the first fight anyway, and Don King was just using it to set up fodder for Nunn and co. But we knew it was the biggest UK fight going and Lewis-Bruno had been denied to most of us the month before since Sky TV wasn't common. This modern version is precisely in between. Casuals will tune in, whipped up by social media hype as Matchroom always manages, but underneath there will be enough boxing fans who don't like the smell of the event but will tune in anyway.