British Airways, Under Armour, Jaguar Land Rover, StubHub, Beats by Dr Dre, Lucozade, Lynx, Hugo Boss, Audemars Piguet, William Hill, Sky, DAZN, and more that I may be overlooking. Is he the most marketable fighter in history? What is it about this athlete that is able to convey so many brand identities? If you take a look through the endorsements, you'll see that it's an eclectic mix. Is it Joshua's versatility? What makes him so versatile? Remember, 'AJ' faces Dillian Whyte on DAZN, Saturday, 12th August 2023. Info: [url]https://www.dazn.com/en-US/news/boxing/when-is-anthony-joshua-vs-dillian-whyte-2-ticket-info-fight-card-how-to-watch-and-stream-on-dazn/10m26l4kw8ujj1hrqo8fzzcj2q[/url]
I don't really understand why he remains marketable. He's a boring person and has become a boring fighter. Maybe that's what the casuals like. That and his big muscles. Dunno.
The whole world watched his epic against Wlad. (Never forget Wilder was coming off Arreola and G.Washington) There was some sort of AJ-mania at the time. He's since become a seriously torn between styles fighter with certain awkward interviews.
The fact that he is very handsome, genuine with the physique of perfection helps. It is what is called cross over appeal.A lot of women and children may not know a lot of boxers but they know AJ. Chances are your grandmother and Mum adore him and your girlfriend or wife would like to be with him. He is just so appealing at large.
This is the other reason fighters don't have to fight as often. They need more interviews and appearances to show people the brands they consume/use. We must also include the ideas and propaganda they often spread, as all the famous people do. This is in all sports and it's disgusting. Athletes earn mind blowing money for nothing, being one of the most useless part of the society.