I picked up a copy of the USA Today (newspaper) only to see Cotto/Margarito in the sports section.. There was a small article talking about the fight and some of the past title fights that involved Mexicans vs Puerto Ricans such as Trinidad vs Vargas, Gomez vs Sanchez, etc.. Yesterday it was ESPN front page and then it's in the newspaper.. It's nice to see a fight like this getting a lot of recognition from the mainstream media.. Hopefully more people will tune in to this fight, because I know they'll become a fan then with two fighters like Cotto & Margo goin' at it.. For some reason, I think if more people did tune in and bought this ppv and saw an undefeated fighter like Cotto (and if he was to win), he could have the possibility to become a real big name in America..