I think he is a genius for pickin gup the UFC and turning it into what it is today. I may not agree with everyting he says or does. Weather it's signing fighters and not signing others, etc. What he has done from the fight game or buisness standpingt, from choosing announcers, getting advertisment deals, creating the marquu mma event that is the top of the heap in mma if not creating the mma craze all together, from who he hires to create the commercials for UFC, his idea for TUF, and the buzz that created, from really inspiring alot of mma fighters, to being friends with Chuck Liddell tito ortiz among others-as if they were all a bunch of friends and just got together and he bought the co and they fought in it, to his genuine attitude when dealing with fans. For better or worse, the ufc ride has been rocky with alot of ups and downs, has been a brilliant one.