I agree, that little promo is the bizz, far better than what Sky can produce... they have to hammer home the "LIVE, ON SKY BOX OFFICE!".. Setanta just played it simple & effective.
Even worse then their ads are those pathetic countdown shows. HBO shits all over Sky when it comes to these sorts of things. Having said that only a few days ago i watched the Cotto/Margarito countdown lol Was it just me or was that Countdown as watered down as £10 cocktails? I knew we purists were in trouble when the first 10 mins were dedicated to selling personality and charisma. At least in the 24/7's like Hatton-Mayweather we saw real x's and o's strategy like when DLH advised Ricky on what to look out for when Mayweather goes to the pendellum swing, shoulder roll. This Countdown had nothing for us die hards to ponder or break down, but we didn't need it and i guess it was just for the target market "casuals" to drink the PPV kool aid.