A bit of confidence, arrogance, attitude is what's needed to make the whole thing more of a spectacle. Ali did it, Tyson did it, Eubank did it to name but a few. The general public need this to rouse their interest in a sport which is rapidly losing its profile to MMA and alike. The guy is simply attempting to get more bums on seats and as our best future prospect as a world champ I say all the power to him
Haye appeared like a cool guy. He was just having a laugh because he knows they are all mainstream. With real boxing people he is quite respectful if the boxer deserves it. I do get the sense that Haye is one of the VERY FEW boxers who understands the psyche of a fan. He knows how we are, what we want etc On Soccer AM he showed that he does follow boxing unlike many boxers.