They will probably drop the price if they get too little new subscribers or with temperary pricecuts. But they can't possibly be out of money already, because they hardly spend any yet. Canelo had one fight on Dazzun and Golovkin just recently signed on, so that's zero fights thus far. And the guys they had on don't make 10 million a fight or something ridiculous like that. They're just adjusting and that's a bad sign, but the idea they alteady run out of money is insane, as they just started.
This. 9.99 is your headline grabbing initial price point. You try and encourage as many early adopters as possible and you make it cheap for them because you have little content as yet and there will be some inevitable technical teething troubles as you bed in your new infrastructure and systems. They're now moving into a new phase. They change the pricing structure to heavily incentivise annual subscription, making that cheaper than the opening offer and hoping to steer as many as possible into an annual subscription. That helps their cash flow and lets them make decisions on long term content budgets etc.
That's not on DAZN. It's on the ESPN+ app. Which is $4.99 a month. DAZN just has the Asian Silver Lightweight fight, at 2:30 a.m.
My mistake, was looking at the boxing schedule for this weekend and saw two cards on DAZN, the ESPN card must have been the only one to stick out.
Maybe in part cause theres some US talent at super featherweight? Hoping to lure Davis or Berchelt for unification? Whichever they're hyping him but I don't see it...
He's an American, has some name recognition already and his contract is (relatively) cheap, I'm sure.
They're all over the place. ESPN+ app has the Gorman fight. ESPN has the Pulev fight. I like all the options. I like being able to watch fights from around the world. But I thought DAZN was pushing it by charging $9.99 and not having anything else on most days, while ESPN+ and the Showtime app have live stuff on 24 hours a day. Now DAZN is doubling the price, but they still don't have any programming on most days. I think they've overreached. They have with me.
I have zero interest in Tevin Farmer. None. But he seems to fight on DAZN in the US more than anyone. And that isn't good.
Good post, in US if you get DAZN yearly and ESPN+ that's still only 13$ per month. Why would anyone buy Showtime or FOX PPV?
Probably realised it's going to take more money to lure Wilder out of his hiding hole, so had to raise prices to pay for their next offer which will be for a bajillion dollars.
How exactly did Wilder know they were going broke and going to suddenly increase the monthly fee to $19.99? I think the timing of this is very telling, what a coincidence they announce this a couple of days after Wilder rejected DAZN. They offered Wilder the $100 mil offer before they announced this increase. I think Al, Finkel and Lou Di Bella will be having a nice glass of champagne celebrating tonight.
It's actually cheaper now. 99.99 for the whole year, so about 8.30 a month. But the monthly subscription for new users will go up to 19.99 And those who have already signed for the 9.99 will have the same price for an entire year.
