I did predict Hearn moving to DAZN would be a catastrophic flop. And these pricing decisions seem to cement that. American owners don't understand the UK market. They have no clue. It should have been free for the first 2 years, and then go to 7.99 later in order to build a subscriber base. Not now. Barely anybody knows DAZN in UK. Take note from BT Sport. BT are a household name in the UK, and for the first few years, BT Sport came pretty much free. They have reputation that DAZN simply doesn't and will never have. And they had premier league rights, DAZN does not. DAZN's owners are stupid and hopeless. You'd think anybody with a brain in that boardroom would use common sense, and do what BT did in the early stages....