His latest ratings for the Breazeale fight suggests his more well known that ever before but not more popular when it comes down to people paying for tickets for his fights or tuning in for his fights. Under his current business model I can't see him getting much bigger, fans are not fools he can't fight Breazeale's, Ortiz's and Kownacki's and expect the fans tune in and support him, he needs more fights like the Fury fight and he needs to show some real inclination to make the Joshua fight instead of outright ducking the fight. Fans don't give a **** about the split, about maximising revenue, about which network he's on, about all the politcal reasons he stated for not making the fight, they all come off as excuses and that's going to limit his popularity. His persona playing the villain worked for guys like Mayweather, but Mayweather also fought opponents that fans were excited to see him fight from Hatton, to Oscar, to Pac etc. He only has half the equation, he needs to resume to complete the formula and until he improves his opposition again which to be fair he did when facing Ortiz and Fury which did see him becoming more well known, he will remain at his current level of popularity.