Donaire wants Mares next, Rigo if that can't happen.

It's unfair to use Chavez and Alvarez as products of effective promotion alone though since both we're essentially already celebrities by the time they put on boxing gloves.

 

And yet, if there was a tourney held last year, would they have come out on top? Would they have generated as much casual interest through a tournament in which they may lose, vs feeding them and promotion?

Here's another example:
Pacquiao and Mayweather, if they fought and Pac lost (or Floyd) back in 2010, would the two combined have generated the same amount of revenue accumulated through 2010-2012 with one having lost handily? Highly doubt it.

 

You don't have to convince me that boxing is not meritocratic or that there were incentives for both sides in May/Pac to keep making independently. I was just referring to that one particular example of Alvarez and Chavez, neither of whom can be regarded purely as products of proper promotion. Additionally, I think Donaire almost certainly would have made more money in the tournament than he did in the second half of 2011 by fighting Omar Narvaez.

 

**** rigo, nonito has been at 118 for only just a year and cleaned house!, rigo could have fought any of the other champs during that time frame, but clearly he preferred to defend against bums

 

I think your being unfair on rigo. Nobody wants to fight him. They tried a lot of offers and came back rejected. Any neutral fan can see this.
It would be a bit like saying fu*ck Golovkin he didnt fight any of the middleweight champs. Truth is, nobody with a belt at 160 will touch him.