Dummy Hearn Shouldn't Have Mentioned The Billion Dollars; Fighters Want Mega Millions Now... LOL!!!

AJfan · May 25, 2018

Holler said: ↑

Just as the actress said to the bishop! Indeed it is and the proof of this approach will be in the pudding.

Maybe a lower key approach would've worked, although Hearn appears to have been in contact with many players pre this launch, so some of the commercials may already have been determined.

Still, if you're trying to break into a mature market with well established players I think you need to show people that your serious and well backed, because they are entrusting a significant portion of their short career and in the short term they will be fighting in front of significantly smaller audiences.

This was always going to break as big news eventually. So if it were me I'd have taken the same approach, inflate the headline figure, ladle on the hype and make as big a splash as possible. Take the PR uplift and move on.
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Can't argue with you there. I don't feel the positives of the BS outweigh the negatives, but I guess we'll see.

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Dummy Hearn Shouldn't Have Mentioned The Billion Dollars; Fighters Want Mega Millions Now... LOL!!!

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Dummy Hearn Shouldn't Have Mentioned The Billion Dollars; Fighters Want Mega Millions Now... LOL!!!

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