The game has just changed. Algorithms are way more short-term attention-based now, the market’s flooded with more platforms and more users, and everything’s shifted toward short-form video. Most creators/telemarketers are using the same strategies, so it’s less about what you put out and more about what the platform chooses to feed people. That’s why places like IFL look like they’ve fallen off: the whole landscape has moved. Social media is basically just attention-hungry people fighting to get noticed, convinced they can game the algorithm and farm views. Eddie’s probably still pulling the same overall numbers; they’re just spread across more users and platforms now. Plus YouTube is ruthless – one day they flood your feed, the next they starve it off a couple of clicks, even if you follow other accounts posting the same stuff.
He's still the number 1 draw when it comes to interview viewers but I wouldn't be surprised if overall viewing figures are down across the sport. If you hide 90% of the sport on a platform which is behind 1 or 2 paywalls (PPV) and offers little value then it's to be expected that awareness and following of it will collapse.
