even without the machinery of hyping and promoting Fedor like the UFC is giving its Fighters, Fedor is Unexpectedly Popular Around the World according to Google Trends http://www.google.com/trends?q=fedo...ges+st.+pierre&ctab=0&geo=all&date=all&sort=0
Well he is generally regarded as p4p #1 in MMA, so people who have a casual interest in the sport will obviously search for him over any other fighter.
I've noticed that too No fighter in the world seems to get such universal love and respect as the humble quietly spoken Russian