Apparently the Bookmaker Bet24 has bought the ad space under Carl Froch's shoes. Why buy ad space that noone may see? :huh
I'm sure Froch would allow his ass to be sponsored if the money was right Why would he refuse the base of his boots being sponsored? Sounds like the sponsor has requested this.
Imo it is an inspired piece of marketing/advertising!! Let me ask you something, who else has bought "Ad space" on Froch or Kessler's boots/trunks/gown etc? There will be others, of that I am sure and the fact that we are talking about their "Sole ad" is an indication of how successful their campaign it has been already! This "Ad" will no doubt also get more than one mention in the press, on Prime-time and I wouldn't be surprised if Froch mentions it on more than one occasion. Hell, it is not impossible that even Kessler may be questioned regarding this! Whatever they have paid Froch (Who most certainly does not expect to be ko'd) this has been a smart investment!
it's a strange on, but froch will have to mention their name or something, that'll be the conditions.