Because Hennessey is a ****ing idiot. *Note to GazOC that means I think Mick isnt a very good businessman and has ****ed up massively here* before you jump to conclusions asking have I met him to form such an opinion etc.
the product here is great but the marketing (if there is any) just won't reach enough of the potential audience (I speak here as some one taking four pals to the fight and getting the PPV to watch the next day)