Fury the biggest star in boxing

Pretty sure the media knows exactly what they're doing, and have no reason to try to build him as a star at all.
He doesn't have the looks, the style or the public's backing. He only had 2 titlefights thus far and there's a big chance he'll go off the rails again. The UK already has a star in the same division that leaves the casuals way more awe struck due to his build and KO's.
He has to reach stardom all on his own, and then everything has to fall into place. So it's unlikely that he gets much more popular as he is now.

 

I don’t think Fury will ever be a mainstream star in the way Joshua is for example.

Going on a tangent here but what’s interesting about Joshua is that despite all the marketing money that’s gone into his brand, I feel as if he hasn’t quite caught the public’s attention as much as he should have.

People can generally sniff out authenticity and charisma and Joshua doesn’t really have it. That awful line from the clip yesterday about his ‘swag’ sounded so unconvincing and awkward, even Joshua seemed unsure of himself saying it.

The logical commercial comparison is Connor McGregor who despite coming from a more niche sport is imo a bigger star globally. McGregor’s even had a few losses and is still a bigger name.

Say in a years time Joshua has been KO’d by Wilder and/or UD’d by Fury - I’m certain Matchroom will be looking for a new star to build up. A loss would be very bad for his image.

 

Matchroom won`t find another talented fighter like AJ at heavyweight his size, reach and power are very unusual, my uncle was speaking about how he went to see a card where AJ was the main event before he champ and the buzz from the crowd was amazing and the sheer size and aura of AJ up close as he walked past was something else, as for the swag thing, that`s how people around AJ would speek, he grew up savvy about street life and stuff, you talk how the people around you talk, it doesn`t always come down to individual personality I feel, I think AJ is a lot more street wise and articulate than Frank Bruno was for instance, yet Frank was more popular for just that reason, old granny`s loved him and stuff and he got more viewers for his fights (12 million for the Bugner fight in `87) because he was on free TV when thee were only four channels on TV in Britain, now therre are more channels because of cable TV, and fights are on PPV which is making it hardeer for fighters to become house hold names in the way Brun o was in Britain.

 

Ali couldn`t punch! lol!

 

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It’s very subjective but just what I think. The swag line just sounded terrible, I’m well aware of how he might speak with his peers but it sounded incredibly unconvincing.

Problem is he’s got the ability and look of a top level talent but the personality and authenticity of a European level guy. In boxing we’ve been spoilt with some very interesting personalities - Tyson, Ali etc - all unique and interesting. There’s an expectation that the top stars have to be interesting and authentic.

He’ll always be a draw to a certain demographic (lads aged 16-35 who prefer football but watch AJ PPV) but I think there’s others who just don’t really buy into it at all.

 

Fury does not serve the political and cultural objectives of the media and corporate bosses. This should be pretty clear by now when you realise how much personality/talent he's always had and how much the common people (mass audience) take to him. He's an easy sell, very easy. It's not just about what sells, there are other agendas in play.

And if you think this is just about his 'outrageous' comments post Vlad, that it's deserved for not being a politically correct drug dealer and stripper knocker-upper like AJ-idol, listen to one of the interviews from Mick around the time of the Vlad fights, where he describes how many network/sponsor doors were shut on Fury from the earliest stages, when certain other individuals were getting backing like you wouldn't believe.

 

* The majority of media and corporate interests. Warren and BT are of course trying to relaunch a softened Fury 2.0 as a new brand.

 

I wouldn't call Fury an easy sell. Let's be honest until recently he's been far from marketable. Often out of shape, prone to controversial outbursts, the doping scandal, he was seen as a bit of a joke by some before his win over Wlad. No network or sponsors would of looked at him and seen someone they could use to sell their brands or carry the sport into the mainstream market.

Fury now though has learned from his previous mistakes. He has cleaned up his act, before the Wilder fight nobody would of dared interview him live because you couldn't guarantee he wouldn't swear or say something distasteful. He promised to give his purse from the Wilder fight to homeless, he's kept his more unsavoury opinions to himself, he stayed calm after the robbery and kept things civil. Some will say this is a new fake Fury, but in reality it's just a wiser Fury. He's still only 30 and he's been through a lot and that's left him a more mature individual.

 

The media absolutely has a clue about what sells. They scour analytics, track mouse movements, page impressions, audience ratings etc.

They have no responsibility to build Fury, that's down to him and his management team and promoter. If he continues to perform as he has done recently that will happen.

Ask yourself why they kept bringing AJ up in their Fury and Wilder interviews? Everyone in the business understands how to boost their exposure.

 

Yes, the Fury of Charles Martin is the biggest attraction in boxing.

 

True, Fury has the biggest personality in boxing, That alongside being the best Heavyweight on the planet - should make him a GLOBAL STAR. If he stays mentally well and active, and doesn't become one of the most famous sportsmen on the planet, then something isn't right.

 

Psst, I have something to tell you.

He already is.

The only people who claim Joshua is some kind of all pervading celebrity in the UK are fangirls and paid MR shills on here. He really isn't that big of a deal, despite how much you really want him to be and will become even less as Fury continues his march.