Getting boxing back on terrestrial: itv, channel 4, Five

Ok, so I'd like to get your thoughts on how boxing would make economic sense for both a promoter and tv channel.

I'm guessing that at present a promoter generates revenue from two sources:

Ticket sales
Ppv (very small % of stable for elite fighters / those with substantial fanbase)

In the meantime, a terrestrial channel generates revenue from advertising which in turn is driven by viewer numbers.

At present boxing loses out to the likes of motogp, darts, snooker, horse racing, and even repeats of '70s westerns.

In terms of a case study, we know that when Khan was on itv, he did numbers gaining upto 6m!!!! So, boxing is capable of bringing in the viewers.

However, in order to remain profitable a tv network must pay less to buy the fights than they expect to get in revenue. So not to mess up their schedule, they will also need a commitment to be able to show fights on a regular slot, eg every Friday night. This means that a promoter needs to be large and scalable enough to be able to put on weekly or even once monthly fight events.

Why isn't this happening?

First on the promoters, I think the top 3 UK prOmoters need to band together as a syndicate to offer a large enough stable to provide regular fights for a network. This should also enable them toreduce costs due to their bigger size and increase exposure for all of their fighters. Exposure is the key to future riches, just ask khan and froch (two polar examples).

Second on the money, I believe this was the reason khans deal ended: he wanted too much money. However, I see channels such as Itv and C4 moving toward offering 'on demand' ppv services and should be able to deal with boxers as their fights warrant ppv status. In the meantime, providing promoters are picking new exciting prospects, there should be a cycle of young fighters to replace the leaving ones in the terrestrial space.

In terms of how much networks offer, the Promoters should accept the money and run with it. The vast majority of their revenue is from live ticket sales. Money from tv networks is a bonus.

Given all of the above, I reckon what's stopping boxing being on tv are not the networks, but rather the promoters! We need some consolidation in the promotion space or for them to syndicate for a major terrestrial tv provider!

Thoughts??