GGG is one loss away from losing his draw power

True.

A big thing to remember though is to know your clientele: many boxing fans who buy tickets tend to be much more sensitive to how the outcome was reached as opposed to the outcome itself. The vast majority really just want to see some action, preferably with a knockout, and have a good time. As such, if he put on a "running" performance and won, that would actually do more harm to his brand.

If GGG keeps bringing the action, it's not going to hurt him much to lose. The unbeaten KO artist mystique helps, so there may be a little drop off in hype on the internet, but the people I've talked to that buy his tickets have had a lot of fun going. I doubt that goes away.

If he decides to pull a 180 and channel his inner Rigo from the Agbeko fight or Lara from the Canelo fight? Forget it. He'd drop fans like flies regardless of outcome.