This sanctioning body has proven to be quite opportunistic. It's latched onto some pretty credible fighters over the years. RJJ, Lennox, Tarver, and now Wladimir Klitschko. It even gets billed during pre-fight introductions. Hopefully it'll never become legit enough to be regarded as a real title but at the very least I can see it becoming a stepping stone to bigger things.
Yup, forgot about Hatton. Only belt on the line for the Castillo fight. Same with Tarver/Johnson and Tarver/RJJ III in '05. Like I said, opportunistic organization. It picks its spots.