Has ITV done a REALLY poor job at marketing the Khan fight and boxing in general?

ITV? Marketing?

 

TBF its probably a one off fight their showing, thats being shown at 2am so there probably not expecting prime time viewing figures, but yes i do agree with u that the marketing for this fight has been very disappointing, has anyone even seen a advert for it yet

 

Agree totally, I saw a thread on another forum this morning asking if Khan-Malignaggi was on Sky Box Office which speaks volumes about the lack of advertising it's had.

Can't agree with you calling MotoGP a boring sport though. :nono

 

They paid very little for it and it's on a graveyard slot - they were never going to do much promotion (if any - I haven't seen any) for the fight.

 

Sky have to promote it because it was on ppv, so ITV were never going to come remotely close to Sky. I do agree, however, that it has been very under-promoted.

 

they only need to mention it a few times during their fa cup final coverage and it should do decent numbers foe a 2am fight

 

Boring...MotoGP??? Naah. Ur off your rocker m8.

But I agree ITV have been a real let down, its like buying a gun then not bothering with the bullets. Doesn't make any sense to me :think

 

ITV dont care if anyone tunes into this. They were given the rights to screen the fight for free.

 

havent even heard them mention it during the cup final

 

Agreed...

I bet most casuals don't even know Khan is fighting tonight, let alone it being on ITV...

 

I haven't heard or seen it mentioned anywhere.

 

I didn't know it was on ITV until last night when I came on here.

 

They have done a terrible job of marketing. Like I said, fighters don't fight often so when they do fight it is an event. This fight should be all over the papers, all over the internet and all over TV! The brawl at the weigh in should be advertised like crazy.

Oh well.

 

Has it been advertised at all during the cup final coverage so far? Not that I've seen.

Everybody goes on about how boxing needs to be on the terrestrial stations but what's the point when they make no effort to advertise? I've heard a lot more talk about the Mitchell fight this week. Even my friends who only watch boxing on a casual basis seem more interested in that one. Pretty astonishing when you consider the relative merits of Khan and Mitchell. I don't think my casual boxing friends had even heard of Kev until recently. It just goes to show what a good job Sky do promoting their fights.

ITV have done a terrible job of publicizing this and it is hardly going to encourage promoters to seek out terrestrial coverage in the future.