Hat off to David Haye's marketing people

Discussion in 'British Boxing Forum' started by gasman, Mar 17, 2010.


  1. gasman

    gasman Boxing Junkie Full Member

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    The fall of Setanta was obviously a kick in the balls for Hayemaker. We all know that newspaper coverage and mainstream coverage of boxing on TV has been watered down for years. In light of this, I have to commend Haye for working around these challenges and finding other ways of getting publicity.

    Pre-Valuev - Haye was seen on virtually all British chat shows (daytime and evening) in the weeks leading up to the fight. He didn't sit on his hands bemoaning the fact there is no Boxing Magazine show, blanket newspaper coverage (although he did quite well in the papers that week) or Setanta TV deal.

    A few days ago, I read the sports pages of the Daily Mirror and they had about 55 words on the Clottey-Pac fight. I then flick through the Cheltenham Gold Cup insert and in the centre page is a large photograph of David Haye at Cheltenham - with David Haye wearing his Title Belt and a tee-shirt advertising his upcoming fight with Ruiz.

    Lesson here is, to find new non-obvious ways to appropriate boxing/boxers into the media mainstream. David Haye leads the way in that respect.
     
  2. Mazallan

    Mazallan ESB yes man Full Member

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    He does a great job but he still is very little known considering he is a British heavyweight champion of the world...I guess that is more a fall from grace for the sport than the man himself.
     
  3. wrimc

    wrimc Boxing Junkie Full Member

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    I wouldnt say he is little known i think David Haye considering he is a one man band so to speak ie no promoter (obv he has other people behind the scenes as well) but he does a brilliant job of getting himself out there and i think most people in Britain have at least a vague idea of who he is which is a step in the right direction. It hsows if the boxers are willing to put themselves out there the media will reciprocate
     
  4. cheekyvid

    cheekyvid Detroit, I shall return. Full Member

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    hang on one second, the reason he got on all those chat shows etc before the valuev fight was because sky backed him. if he wasnt on sky, he wouldnt be on those shows. the power sky have got him into those shows, forced him into those slots. its a good thing for him and boxing but all it proves is the power sky have
     
  5. icemax

    icemax Indian Red Full Member

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    I agree...the acid test of a boxers fame is if my wife recognizes him...she does, therefore he must be very nearly as famous as Ali. People shouldn't underestimate the power of crappy programs like Paul Ogrady and Dirty Women (or whatever its called) to get someones face out there.

    Hasn't Haye got a marketting or business degree??, or is that Cleverley i'm thinking of?
     
  6. Mazallan

    Mazallan ESB yes man Full Member

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    Nah Ckeverly has an A-Level in English Lit and Media Studies I think.
     
  7. safc1990

    safc1990 Goodbye Bolo :( Full Member

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    Please don't say he's appeared on that? I know Hatton and I think Calzaghe has but I'd have thought Haye had more self-respect.
     
  8. icemax

    icemax Indian Red Full Member

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    Playing hard to get aye?? :D
     
  9. gasman

    gasman Boxing Junkie Full Member

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    I wouldn't underestimate the power of Sky at all, but why is Haye the only one that is noticeably doing this - why not the rest of the boxers on Sky?
     
  10. icemax

    icemax Indian Red Full Member

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    I may just have made that up, but you get the drift :D
     
  11. gasman

    gasman Boxing Junkie Full Member

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    I think he was on 'loose bitches', he was definitely on Paul o'Grady's show and a few others. I was actually sick looking at Haye that week on those shows - but fair play to him
     
  12. HMSTempleGarden

    HMSTempleGarden Boxing Junkie Full Member

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    Haye does a very good job and self promotion, he also has a female following as well.
     
  13. cheekyvid

    cheekyvid Detroit, I shall return. Full Member

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    he is a great sell, dont get me wrong, i think hes awesome, and does a great job selling himself. he is a good-looking guy, an exciting fighter but more than any other fighters he has 2 things going for him
    - charisma, lots of fighters just dont interview well and arent very intelligent - calzaghe, mitchell, m. hatton, munroe, cleverly to an extent(always have to use the uni, cleverly name gimmick in every report, interview)
    - hes a heavyweight. and britains first in a long time of any note. the public love heavyweights and sky know they can bank on him to make the big money. thats why not the rest of the fighters on sky IMO
     
  14. safc1990

    safc1990 Goodbye Bolo :( Full Member

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    Yeah. :smoke
     
  15. cheekyvid

    cheekyvid Detroit, I shall return. Full Member

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    ****ing jonathan woss refused to have him on the show before valuev then after was licking his arse. remember when wossy presented that eubank benn show? and they got james toney on, dissing eubanks mum? comedy