That article isn't a "study", neither is it "research". Its an unnamed source making a wild guess. Anyone who relies on it is also making a wild guess.
then you should try getting the official hatton-malignaggi UK PPV figures from any UK boxing media/sources. i'm sure you won't find any. they're withholding those figures for a reason. it's like a news blackout for those PPV figures.
Its not a news blackout, Sky rarely release PPV numbers unless they are very good, you try finding the figures for Skys Pro Wrestling PPVs. Hatton-Paulie will done AT LEAST 200,000 that 70,000 is laughably way off the amark.
official hatton-mayweather UK PPV numbers were announced widespread among the british boxing press/media. that's why these figures are very well-known to all of us. so, what happened to the hatton-malignaggi PPV numbers? there was not even a mention of it in the UK boxing press unlike the hatton-mayweather PPV figures.
Jeez, is this so hard to understand? Hatton-Mayweather broke all UK PPV records so Sky did press releases bragging about it. Hatton-Paulie didn't break any records so it was business as usual (ie not releasing figures).
ok. then for the sake of argument, let's say it was 200k. then it proves that hatton is just a big PPV draw in the UK if his opponent is a big name. these were supposedly the two best fighters @140 and hatton was only able to get 200k in his own home country. contrast this to pac getting 250k US PPVs vs. diaz who ppl consider here as the weakest beltholder @135.
well, in the US, PPV fights that get even get lower than 200k PPV buys, official PPV figures are still released to the US boxing media. that's why boxing fans such as us can easily find these figures.
Why don't we say, for the sake of argument, that the Hatton v Malignaggi figures were 600,000? What does that prove? Not a lot, apart from the fact that drawing conclusions based on made-up figures is pretty pointless.
Why say it was 200k? This is just a completely random number which has been thrown about by some idiot in the Phillipines who has no solid basis on which to make his comments and has a vested interest in making out that Hatton isn't a PPV draw. I heard 850k bandied about for the Malignaggi fight though can't remember where. This is not unrealistic considering 1.4m bought the Mayweather fight and no-one in Britain knew who he was either. Try getting the PPV figures for other Hatton fights, it's not as easy as you may think (I can't find them on the web anywhere). This is for precisely the reason Gaz says, they don't generally release them formally unless its a big audience.
And? If Sky don't want to routinely release commercially sensitive information to their rivals that's their perogative.
that's the point. we don't know anything since the british boxing media doesn't even make mention of it. that's why we're all speculating on hatton's PPV drawing power in the UK. if official UK PPV figures are released only when hatton fights a big-named opponent like mayweather, then we have no basis to know if he can pull big PPV numbers all by himself or it depends according to how big a name opponent he is fighting. that's only logical.
We do know, because every Hatton fight since Tszyu has been PPV in the UK. Clearly there is a break even point for holding such events (I've seen 200k quoted in the press as that point in discussions aboutAmir Khan's first SBO event - no figures released, but leaked/speculated at 50k ish). Hatton must consistently be returning decent figures or they wouldn't keep putting him on PPV. 200k sales in the UK is, of course, pro rata equivalent to 800k in the USA, so sales of 200k would hardly be anything to be sneezed at in any case.
well, you also have to factor into the equation that US PPVs are typically twice the price of their counterpart UK PPVs. this goes w/o saying that all we're after here are actual facts and figures so we can make educated conclusions to these issues. but the bottomline is whether it's 50/50, 60/40, 52/48 or 55/45, this is a great fight that has to be made no matter what the eventual split will be.