But those casuals will look at what they pay for Sky as a whole, and not just for boxing. There's a weird mindset in the 'hardcore' fan subset about only ever watching boxing. If that's genuinely what you're like then fine; Sky is going to be a rip off. But it's a bit like saying you pay top whack for a movie channel when all you watch are Swedish arthouse classics. If that floats your boat then good for you, but you need to realise the cost of the channel includes other things. The 'morons' who are 'too thick' to realise they're paying a monthly subscription are probably paying it for the football. Everything and anything else is something of a bonus.