This is a great heavyweight card. The main event is awesome. But on the whole it's kind of easy pickings. I will certainly buy this.
They better hope this event doesn't bury them too bad, they have a huge payroll and don't forget the emelienko bros arn't house hold names in North America. Besides mma web sites i wouldn't even known this event is taking place. They still have time to promote it but I'd be surprised if they get big ppv buys. Apperently payroll alone os over 3 mill....I'm sure Fedor has a big chunk of that. It's a very good card it will be interesting to see the final numbers.
With Donald Trump throwing his support behind it, I don't think money or advertising is going to be a problem in the near future. This card may lose some cash, as will the next few, most likely. But with that kind of backing, they should be making some green pretty soon.
Calvin Ayre was billionaire and Bodog still failed epicly. At this point it's been shown that it's not about how much you have, it's about establishing a plan that will gaurantee profitability. The UFC is the only American organization to do that, and thus while the IFL, Bodog, M-1, HFC, WFA, Battleship, etc have all failed, the UFC suceeds. Same thing in Japan. Pride had massive cash flow backing, but they could not be profitable, and while K-1 put on freak shows they made the bank and in the end survived. Donald is a businessman, he is doing this to make money, and don't think for a second that if things look kind of ugly at the start he won't put away his wallet and walk away if no immediate signals indicate a fast turn around on his investment.