It was billed as the Fight of the Century, but just how big was it compared to other fights billed as such? How much did your average joe know about it, and what made it such a colossal fight money-wise?
Not even close, going by the amount of coverage in newspapers and the number of newspaper reporters sent to cover it.
How about societal relevance? I heard Gans was the originator for the term “bringing home the bacon”, referring to Nelson’s title.
It was a minor thing compared to the other two. Again, you need to look through different newspapers for months leading to the Johnson-Jeffries, for example, to understand how much more significant it was. It was being debated regularly in newspapers since early 1909 (1.5 years before the bout actually took place).
It was a big promotion for the time but far smaller than the other fights mentioned ... I'd say it was an evolutionary step in the sport and one of the first big promotions of Tex Rickard (I believe ) ...
I recall some write-ups after Gans-Nelson criticizing Tex Rickard that he's not qualified/experienced enough to promote big fights.
What earned it the title “Fight of the Century”? That is usually reserved for a super fight, but what made Gans-Nelson any more marketable than Gans-Britt, or Gans-Walcott?
What you mean "earned"? That was a promotion thing used by Rickard. 1906-09-03 San Francisco Bulletin 1906-09-03 The San Francisco Call 1906-09-03 San Francisco Chronicle 1906-09-03 The San Francisco Examiner 1906-09-03 The Chicago Daily Tribune 1906-09-04 Reno Evening Gazette 1906-09-04 San Francisco Bulletin 1906-09-04 The San Francisco Call 1906-09-04 San Francisco Chronicle 1906-09-04 The San Francisco Examiner 1906-09-04 The Chicago Daily Tribune I don't see term "fight of the century" used anywhere in the headers for the write-ups.
Every modern interpretation I've seen of the fight is that it was one of the first fights billed as the Fight of the Century; "Four short years after successfully defending his title in the 42-round "Greatest Fight of the Century," Joe Gans was dead of tuberculosis." https://www.amazon.ca/Joe-Gans-Biography-American-Champion/dp/0786439947 "Gans and Nelson were matched in the first Fight of the Century" http://www.goldfieldhistoricalsociety.com/joe-gans/
I don't know about "one of the first", but the term was only used occasionally leading to the fight, most write-ups I've seen don't refer to it like that. https://chroniclingamerica.loc.gov/lccn/sn85058130/1906-08-25/ed-1/seq-10/ https://chroniclingamerica.loc.gov/lccn/sn84026749/1906-09-04/ed-1/seq-8/
Quick search came up with these: Sullivan-Kilrain https://chroniclingamerica.loc.gov/lccn/sn83045462/1889-07-12/ed-1/seq-5/ "allow the people to see the biggest fight of the century" Jack McAuliffe-Billy Meyer https://chroniclingamerica.loc.gov/lccn/sn84024546/1892-09-06/ed-1/seq-7/ "Called the best lightweight fight of the century" Sullivan-Corbett https://chroniclingamerica.loc.gov/lccn/sn83045604/1892-08-28/ed-1/seq-2/ "Barring accidents Jim will win the great fight of the century at New Orleans on September 7." Choynski-Fitzsimmons https://chroniclingamerica.loc.gov/lccn/2010270512/1893-07-08/ed-1/seq-8/ "Choynski and Fitzsimmons have been matched to fight before some club for a stake and a purse of $15,000. Experts say this will be the greatest fight of the century." Corbett-Fitzsimmons https://chroniclingamerica.loc.gov/lccn/sn85042461/1895-08-25/ed-1/seq-20/ https://chroniclingamerica.loc.gov/lccn/sn85066387/1897-03-17/ed-1/seq-4/ https://chroniclingamerica.loc.gov/lccn/sn86076999/1897-05-20/ed-1/seq-3/ https://chroniclingamerica.loc.gov/lccn/sn84036012/1897-06-16/ed-1/seq-10/